Brand 体育买球

One Brand – One Voice

体育买球 University’s brand extends far beyond the wordmarks, graphics, colors and images seen throughout our marketing and communications materials.

The brand is a complex system driven by the emotions of our audiences who connect their personal experiences to 体育买球. Comprehensive brand research was performed to capture these shared experiences and to establish the institution’s positioning, voice and visual identity that are outlined in 体育买球’s brand standards.

A person holds an open brochure with orange and white sections. The orange section highlights experiences, while the white section lists various schools and academic programs. The table beneath is partially visible.

@体育买球U

Positioning Statement

体育买球 University is the future-ready institution for today, invested in cultivating intellectual grounding, active learning and global citizenship for all students. This transformative education — together with our intimate, nurturing campus community — empowers each graduate to realize their unique potential and lead a successful and meaningful life.