A Fashion-Forward Way of Thinking
“I founded Kimoy Unlimited, a streetwear clothing brand dedicated to creating bold, versatile apparel that blends athletic wear, leisure wear and contemporary fashion,” Reid says. “Inspired by my upbringing in a fashion-forward family and fueled by my passion for style, I launched this brand as a platform for creative expression.”
In addition to being the face of the brand, Reid serves as its visionary and strategist, product curator, marketing and brand manager, operations manager, sales and customer experience lead, and financial manager.
Reid credits the encouragement and guidance of Emma Fleck, professor of entrepreneurship & marketing, to create Kimoy Unlimited. It was after taking her first entrepreneurship class with Fleck that Reid realized she had the resources to turn her dream into a reality.
“One day after class, I shared my vision with Dr. Fleck, and she instantly believed in me,” Reid recalls. “She told me to stop waiting and just start and reassured me that I would have the support and guidance I needed here at SU.”
One example of support is the Jameson ’02 and Jennifer Engerer ’02 Troutman 体育买球 Entrepreneurship Fund. Students can apply for up to $2,000 annually from this fund for their business — and can receive funding multiple times if they demonstrate its growth and development. For guidance, Fleck connected Reid to 体育买球 business alumnus and founder of Major Prep Apparel Bryan Majors ’10, who mentored Reid as she made her dream a reality.
“In addition to providing students with a financial safety net when developing a startup, 体育买球 University also connects them with alumni to speak one-on-one and pursue meaningful mentorships,” Fleck says. “Our alumni bring varied professional and life experiences that benefit our students well past their undergraduate studies.”
Majors shared his entrepreneurial journey with Reid and the resources that helped him. He also offered advice on navigating life as a student entrepreneur.
“Bryan didn’t just share his success — he walked me through the realities of starting and running a brand, from overcoming obstacles to leveraging resources both on and off campus,” Reid says. “He gave me practical advice on how to stay authentic to my brand’s mission, build a community around my products and approach entrepreneurship with discipline and purpose.”
Currently, Kimoy Unlimited is in its early growth stage with products already launched alongside an initial customer base and an established online presence at kimoyunlimited.com.
